Thorntons closes 120 stores

Monday 11th July

Thorntons have announced a strategy review which re-positions the business over the next three years and includes the closure of at least 120 stores. As part of the restructure Thorntons are developing a less seasonal business with more gifting launches and a new range of boxed chocolates for 2012. They’re also planning on improving on the in-store experience both in terms of the look of the shops and customer experience.

Much of the publicity in the press of Thorntons demise has been much exaggerated and and we’re pleased to announce that they’re sponsoring Chocolate Week again this year and have some very exciting plans for the week. It’s their Centenary celebration this year so it’ll be a double celebration.