Original Beans is an award-winning premium chocolate and conservation company founded on the simple idea that what we consume we must replenish. For every bar you buy, local cocoa farmers plant one tree that can be tracked on www.originalbeans.com. Original Beans engages consumers to join in direct rainforest conservation...after you have fallen in love with one of the world’s finest chocolates.

Each bar of Original Beans chocolate begins with original cacao beans that are responsibly harvested in the forests of Bolivia, Ecuador, Peru and DR Congo. The exclusive recipes are developed directly from the distinct flavour profile of the particular cacao bean. Original Beans roasts the beans in small batches and conches the couvertures on hundred year-old machines in Switzerland, sometimes for several days—all to preserve the rich taste and terroir of the original cacao.

The company infuses the principles of quality and traceability through every phase of the supply cycle and chocolate production. All cocoa beans go beyond fair-trade (they are directly traded) and are organic certified. The product lifecycle is monitored to minimize and offset any climate effects caused in production through direct replanting efforts. Original Beans strives to become the first certified climate- friendly chocolate company by 2011.

Other locations

Available at:

LA FROMAGERIE, 2-6 Moxon Street, Marylebone, London W1U 4EW Tel: +44 (20) 7935 0341

HARVEY NICHOLS, 109 – 125 Knightsbridge, London, SW1X 7RJ Tel: +44 (20) 7235 5000

SELFRIDGES & CO, 400 Oxford Street, London, W1A 1AB Tel: +44 113 369 8040

WHOLE FOODS MARKET, Camden, 49 Parkway, London, UK NW1 7PN Tel: +44 (20) 7428 7575